Profiles are accessible on most devices that play Netflix, including the Web site, PS3, Xbox 360 and iOS devices like iPhone and Apple TV, as well as most smart TVs. New members can set up profiles while signing up for Netflix, and existing members can create additional profiles at any time on the Netflix Web site or PlayStation 3. The feature, which allows up to five profiles, is rolling out to Netflix globally on Thursday and will be available to all member within two weeks. "Our intent is to make the family experience great, we've not been too worried with the phenomenon of account sharing," Hunt said. It also said the idea wasn't related to uncovering accounting sharing, when people cooperatively pool an account even if they don't live in the same household. Netflix designed profiles to be simple, eschewing ideas like a password protection. "We didn't want to introduce something that we might have to change or take away." "With a feature like profiles where consumers invest a lot, you can't take it away," he said. Neil Hunt, Netflix's chief product officer, told CNET that the original profiles feature was too complicated of a product, and the company was wary of doing the same thing again. And "the more people watch, the more they retain" the service, Chief Executive Reed Hastings said last year.
That matters to Netflix because the better it recommends movies, the more likely people are to watch them. The aim of the newly revised profiles is to sharpen the effect of the recommendations Netflix makes. Last month, the company said more than three-quarters of the hours streamed come from personalized suggestions generated by its algorithms. For all Netflix's devotion to its recommendation algorithms - it once held a contest with a $1 million prize to any person or team who could improve its predictive power by a certain amount - those recommendations can be undermined by people in the same household having divergent tastes.Īnd most people choose what they watch based on what Netflix recommends. Like its predecessor, the new profiles allows users to create separate identities for different members on the same account. Best streaming service of 2021: Netflix, Disney Plus, HBO Max, Prime Video, Hulu, ESPN Plus and more.Remove Netflix shows from Continue Watching with these 3 steps.Best live TV streaming service for cord-cutters.Credit cards that reward you for watching Netflix and Disney Plus.Netflix's biggest shows and movies, ranked (according to Netflix).
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